Jordan Brand commits to donating $100 million over next 10 years to causes that will ensure racial equality

Athletes across the country have been vocal in condemning police brutality against African Americans after the death of George Floyd at the hands of the Minneapolis Police Department. Some athletes have taken to the streets to protest and fight for reform in police departments, others have donated, signed petitions or started conversations on social media to address the very real issues of racial injustice in this country toward African Americans.

In the midst of athletes using their platform to spread awareness and encourage others to fight for equality, Michael Jordan is using his global brand to try and bring change in the form of a donation to causes that “ensure racial equality, social justice and greater access to education,” per a release on Nike’s website. Jordan brand is donating $100 million over the next 10 years, in addition to a $40 million donation Nike is making over the next four years.

“Through our Jordan Wings Program, we have been focused on providing access to education, mentorship and opportunity for Black youth facing the obstacles of systemic racism,” said Craig Williams, President of Jordan Brand. “But we know we can do more. In addition to the investment from Nike, we are announcing a joint commitment from Michael Jordan and Jordan Brand to donate $100 million over the next 10 years. We must join forces with the community, government and civic leaders to create a lasting impact together. There is still more work for us to do to drive real impact for the Black Community. We embrace the responsibility.”

Last week, Jordan made a statement released on Twitter in response to the death of Floyd. 

“I am deeply saddened, truly pained and plain angry. I see and feel everyone’s pain, outrage and frustration. I stand with those who are calling out the ingrained racism and violence toward people of color in our country. We have had enough.”

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