Trump’s 2016 Messaging Mojo Is Failing Him Now



As President Trump heads into his reelection, writes Joe Lockhart, he seems to have forgotten the branding and marketing principles that won him the presidency. His messages on coronavirus are contradictory, complicated, even tortured. His motives are clear: avoid blame, take credit. But that is not the same thing as strong simple message that marketers and voters crave.

Read Full Article ยป





Source link

Leave a Reply

Your email address will not be published. Required fields are marked *